Winter trend pattern – Canada Goose indicators the right down jacket for girls

Behind the lens of the masterful Annie Leibovitz, the posh outerwear model sheds mild on the daring girls of the fashionable world, wrapped in a flawlessly lower wardrobe.

If the marketing campaign was made within the Scottish Highlands, Canada Goose was born in Toronto and the gathering was unveiled in Iceland, the thought stays the identical: Dwell open air. “Dwell in broad daylight, within the open air or in full consciousness … it is as much as you to make this message your individual, the title of this new marketing campaign“explains the model to the curious.

To develop its feminine providing, the acute chilly large Canada Goose is providing itself a five-star forged today and presents its new heroines, the actress Jodie Turner Smithmannequin, musician and DJ Soo Joo Park and Khadijha Purple Thunder – additionally an actress – to unveil a marketing campaign of down jackets and different out of doors gadgets of nice magnificence.

Fashion and efficiency within the metropolis

The traces are pure, the lower is exact, the colours are revolutionary (sephia, moonstone grey, slate …). The belts delicately mark the waist, the sleeves open the zipper on the first rays And the collar rises to provide a totally completely different perspective below the Northern Lights. Please notice: this cover is simply nearly as good within the Icelandic steppe as it’s within the buildings of the massive cities of the world.

© Canada Goose Soo Joo Park combines type and efficiency, the 2 values ​​expensive to the posh label.

As a model, we attempt to share highly effective and significant tales with our viewers and we’re joyful to have a good time ours all feminine forged, shares Penny Brook, Canada Goose’s Chief Advertising and marketing and Expertise Officer. Why do we wish encourage our shopper to dwell with bravenessand we additionally wish to present her that she does not need to compromise on type or efficiency.

The whimsical Scottish local weather as a backdrop and Annie Leibovitz’s signature type sublimates all the pieces. Images that spotlight the facility and affect of three inspiring girls, identified and beloved for pushing their limits whereas remaining true to themselves. For the gala, Khadijha Purple Thunder shares her emotions and offers her type recommendation :

GALA: What was your relationship with Canada Goose earlier than this primary collaboration?

Khadijha Purple Thunder: As a youngster, I already wore their items. Canada Goose has at all times been that cool, crisp type to me which have to be given to any out of doors jacket. In New York everybody wore them, merely and with nice type.

GALA: Do you’ve gotten a favourite piece on this new assortment?

KRT: This assortment delivers informal type from head to toe in colours impressed by nature. I’d say the lengthy Aurora parka in mild burgundy. Her raised neck is reassuring. A should for the belt and pair it with a knitted jumpsuit, or black pants and a turtleneck, boots and their headband.

Khadijha Red Thunder wears the Aurora parka, her favorite piece of the new collection.
© Canada Goose Khadijha Purple Thunder wears the Aurora parka, her favourite piece of the brand new assortment.

GALA: How is it, the primary time in entrance of Annie Leibovitz’s lens?

KRT: An indelible reminiscence. A robust girl, whom I met throughout rehearsals. She expressed her opinion of her about her items and her relaxed demeanor instantly put me comfy. She does the magic. The pictures are epic.

This assortment affords an informal type from head to toe for the sturdy girls of our time.– Khadijha Purple Thunder for Canada Goose

GALA: What recollections do you’ve gotten of this photograph shoot?

KRT: We had been within the Highlands within the north of Scotland, nature so far as the attention may see. how chilly it was … I guarantee you these duvets are heat (laughs), particularly at daybreak! The rain got here in gusts and stopped abruptly, the climate was threatening, which made the pictures much more distinctive. We did this marketing campaign on my birthday. I want you at some point Annie Leibovitz, her crew, Soo Joo Park and Jodie Turner Smith will sing it for you!

This Live In The Open campaign features (left to right): Khadijha Red Thunder, Soo Joo Park and Jodie Turner-Smith.
© Canada Goose This Dwell In The Open marketing campaign options (left to proper): Khadijha Purple Thunder, Soo Joo Park and Jodie Turner-Smith.

GALA: Do you know Soo Joo and Jodie?

KRT: No, but it surely was a pleasure to work with him daring, clever and open-minded girls. Down-to-earth women who do not want anybody’s approval to be themselves.

GALA: The marketing campaign additionally makes it a degree of honor to have a good time daring and brave girls. What does it imply to be courageous in 2022?

KRT: You may be in so some ways. Our method of dressing, of expressing ourselves, of considering … Selecting to do an introspection retreat, to embark on an journey, to launch – like me lately – into the cinema and push ourselves additional. It’s being open to new issues and never being afraid to fail. However above all, keep humble and problem your self.

GALA: What recommendation would you give to a lady affected by psychological well being issues? Your basis (Purple Thunder Basis) works, amongst different issues, to assist them.

KRT: There are mornings while you stand up and really feel unhealthy: fake till you get there! This encouragement is important to creating progress, nonetheless small and sluggish. Everyone knows these days.

Wilder than ever Jodie Turner Smith poses boldly for Canada Goose.
© Canada Goose Wilder than ever Jodie Turner Smith poses boldly for Canada Goose.

GALA: Does trend make you are feeling assured?

KRT: 100%. If I like what I am carrying, the day cannot go flawed. The type provides me confidence and divulges many aspects. That is much more true when she is a mannequin and an actress, that’s, typically uncovered to the gaze of others.

GALA: Canada Goose combines type and efficiency in every of its items. Is it essential to you?

KRT: I at all times take dangers in the case of garments. Mixing daring type with timeless items is rarely a foul concept. What I like about Canada Goose is the power to decide on mild outfits to exit in the course of winter, since you’re at all times protected by your layers (the skillful train of accumulating layers, ed) folded to emphasise its shapes. Female and masculine: the 2 issues I desire to combine in trend.

It was in the Scottish Highlands that Annie Leibovitz filmed the Canada Goose campaign (right).
© Canada GooseIt was within the Scottish Highlands that Annie Leibovitz filmed the Canada Goose marketing campaign (proper).
The three heroines of the campaign, theatrical in their Canada Goose outfits.
© Canada Goose The three heroines of the marketing campaign, theatrical of their Canada Goose outfits.

Picture credit: Canada Goose

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