Firms create packages centered on girls who select “solo journey”

entered 17.09.2022 03:55

Credit score: Private archive. Ana Caroline Cunha, aged 28, accomplished the W Circuit in Patagonia alone – (credit score: Private Archive)

The market is conscious of a sort of client that has develop into more and more frequent: girls touring alone. In line with the newest survey by, a global lodging reserving web site, 39% of Brazilian vacationers on the finish of 2020 mentioned they deliberate to journey alone sooner or later. The survey requested 20,934 individuals from 28 international locations.

In 2021, the variety of girls who bought airline tickets to journey alone on MaxMilhas represented round 19% of the whole tickets bought. Within the particular carnival interval this yr, this profile corresponded to roughly 22.3% of gross sales.

The corporate additionally carried out a survey on the proportion of ladies within the complete variety of tickets bought to every vacation spot. In line with the platform, a lot of the tickets for São Paulo and Rio de Janeiro are wanted by girls, and greater than 64% of the tickets have been from girls touring alone.

The analysis on the topic just isn’t very up-to-date, however it’s noticeable that the rise on this viewers in recent times has been vital and has opened up a brand new market area of interest: tourism aimed toward girls. Journey businesses, social media teams and companies are more and more specializing in girls on the lookout for secure and enriching experiences on their very own.

The corporate Sisterwave, which makes a speciality of such a service, received an award in 2021, within the third international competitors for tourism startups, organized by the World Tourism Group (WTO). It was conceived by Jussara Pellicano Botelho, in Brasília, after a visit to Bhutan, in Asia. In line with her, the journey was a dream come true.

“I invited a pal to affix me and in the course of the journey, in 2015, we traveled by way of Thailand, the place we stayed longer. After she left, I used to be on their own”, she mentioned. “It was very difficult, however much more transformative. I met lots of people who have been digital nomads, and as a designer I noticed that I may do the identical as them.”

In a enterprise context, the variety of professionals working externally contributes to this development. In line with Jussara Botelho, it was a one-year plan. “So I made a decision to go to all of the international locations in South America. A pal accompanied me to a few of them and we met a number of girls who felt the dearth of a platform to help them of their travels.”

freedom woman
freedom girl
(picture: thiago fagundes)


A yoga trainer and backpacker, Ana Caroline Cunha, a 28-year-old lawyer from Santa Catarina, started to take pleasure in solo journey after finishing her first change program in 2012. “It was virtually a weaning course of. help. After that, I backpacked in a gaggle the place I used to be the one Brazilian, till my alternative lastly got here. In 2019, I put a backpack on my again and went to Patagonia, for the primary time all on my own”, she mentioned. .

After strolling by way of many locations, in March of this yr, she selected to return to the summit that marked the start of her quest for freedom, finishing Circuit W, situated in Torres del Paine Nationwide Park, Chile. Greater than 90 kilometers have been lined in 5 days of strolling, going through the load of the backpack, the snow and all of your fears. “Travelling alone is feeling like I can actually do something and I am not depending on anybody. It appears like I can do completely something and make any dream come true.”

  • Santa Catarina lawyer Ana Caroline Cunha, 28, accomplished the W Circuit alone within the mountains of Patagonia
    Private archive

  • Credit score: Private archive. Ana Caroline Cunha, 28, accomplished the W Circuit in Patagonia alone
    Private archive

  • Credit score: Private archive. Ana Caroline Cunha, 28, accomplished the W Circuit in Patagonia alone
    Private archive

  • Credit score: Private archive. Ana Caroline Cunha, 28, accomplished the W Circuit in Patagonia alone
    Private archive

Ana Caroline began sharing her experiences in images and texts on her Instagram web page (@anavoando), and the backpacker’s fundamental tip is simply to speak to different girls. “Usually we watch for firm and find yourself not doing one thing we actually need to do. So surrounding your self with inspiration from different girls doing the identical factor makes all of it attainable,” she mentioned.

Touring alone for 3 years, supervisor Jennifer Oliveira, 24, additionally accomplished the W Circuit and mentioned it was her most transformative expertise so far. “It was difficult to be in a tradition with a language I did not communicate. I discovered Spanish in the course of the journey. I took the path alone in Patagonia within the fall, with totally different climates in the identical day: solar, wind and snow . took out cash and was welcomed into the home of a local, completely unknown till then.”

Self-knowledge and freedom are the 2 the explanation why Jennifer all the time travels alone. “If you find yourself alone, you construct a really intimate relationship with your self, of discoveries about your self. And also you additionally dwell freedom in all elements, come and go when and the place you need, select your favourite locations with out relying on the reconciliation of opinions, change the script with out relying on one other particular person’s approval.Touring alone is a highway of no return, you end up and acknowledge your self in the midst of this journey and you’ll all the time have that feeling of satisfaction fueling your life », he defined.


The 29-year-old lawyer from Rio de Janeiro, Daiana Melo, has been touring alone for 4 years and feels the should be further cautious, exactly as a result of she is a lady. “Lately I traveled for a yr and a half straight, all on my own. The primary place I went was Ubatuba (SP), the place I stayed for a month and a half. From there I went to different locations in Brazil, the place I stayed, on common three months in every state. Undoubtedly, I needed to plan much more for being a lady. Whereas touring alone makes you extra accessible and facilitates connections, which is wonderful, it additionally makes you extra susceptible,” she warned.

The easy truth of hitchhiking, a quite common apply amongst backpackers, has already made Diana have a distinct opinion. “I met many women, primarily foreigners, who traveled with this technique. In Argentina this is quite common, right here we have already got a distinct understanding and I see Brazilians extra cautious. A feminine traveler is uncovered to dangers, corresponding to sexual violence, sadly due to machismo,” mentioned the lawyer.

The Worldwide Girls’s Journey Heart (IWTC), a corporation devoted to serving to girls vacationers make secure journeys world wide, produces an inventory of locations thought of probably the most harmful for vacationers. Along with international locations within the Center East, culturally recognized for inequality between women and men, the entity considers that no area in India is secure sufficient for vacationers. “Rape is an epidemic downside for each overseas and native girls,” notes a report by the unit.

Professor Kerlei Sonaglio of the College of Brasília (UnB), specialist in entrepreneurial tourism and journey and gender researcher, notes a sure problem in selecting locations as a result of security issue, which is the principle impediment for ladies who need to journey alone. “That is all the time highlighted in analysis as a hindering issue, many instances, to journey. Above all, whether it is to culturally very totally different locations, the place girls have an unfavorable social place in comparison with males,” he mentioned.

The specialist makes use of for example the difficulty of transport, lodging and visits to vacationer sights in Europe. “There you’ve commuting by practice, which makes it simpler and safer for ladies than touring by bus, as is frequent in Brazil. Right here, the poor state of preservation of the roads makes it much more troublesome for ladies to journey by automotive alone”.

“In Europe, within the USA, in Canada, girls began this solo course of sooner than in Brazil”, noticed the researcher. “The expansion of such a journey has loads to do with security and with the tourism construction accessible to girls.”

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